It was a pleasure to work with the influencer, public speaker, diversity and inclusion advocate Joanne Lockwood at See Change Happen again.
Jo approached us for an A4 size advert for an internal conference magazine, for The PSA Speaking Summit Conference 2021. Jo needed something unique, creative and eye-catching to draw in the target audience. After a consultation session together, we came up with the idea of being more “brave” and “experimental”.
Inspired by the branding and marketing materials of “Tracy Beaker” (BBC TV series), we incorporated some 90’s retro patterns and geometric shapes, alongside the titles with funky fonts, and the dialogue boxes with bright colours. So the whole advert meets the client’s expectation: being unique, creative and eye-catching. Which is consistent with Jo’s personal branding: “embracing the diversity and inclusion”.