The branding project for Optitude 360 Search and Selection, a leading London based Headhunting Practice specialising in the search and selection of Leadership professionals.
The client wanted a couple of very simple and modern logos with 2 symbols: a magnifying glass and a Greek Psychology symbol. Both elements were successfully integrated into the final design which focused on simplicity and memorability.
Another logo is based on the same colour scheme and the 2 symbols, for another company of the client: Optitude Outplacement – Career Coaching.

